Who am I?
"Advertising is the ability to feel, to understand... to put the whole heart of a business onto paper and ink." – Leo Burnett.
- NameEmailLocationStudiesLanguagesNationality
- Yannick Boeykenshola@soyyannick.esAltorreal, MurciaDegree in Advertising and Public RelationsSpanish, English & DutchBelgian
I arrived in Spain just as "Aquí no hay quien viva", a famouse spanish sitcom, was coming to its end, and although I didn't bump into Vicenta in the hallway, I settled in Murcia with the same excitement as Alicia looking for an acting role.
I'm a curious mix: born in Belgium (hence the surname that will make you hesitate over how to pronounce it), but more Murcian than a lemon
I studied Advertising at the University of Murcia and I'm creative by nature. For me, communication is about finding a balance between a creative spark and necessity of the medium. I'm not just looking for a catchy phrase; I understand that the "where" and the "when" are just as important for that message to truly reach the end-user.
My recent years have been spent navigating the (digital) aisles of IKEA, where I learned that selling a wardrobe isn't about talking about the piece itself, but about how to organise a life. I've been the voice behind texts on the national website, from copy for bedrooms to Swedish meatballs.
- NameEmailLocationStudiesLanguagesNationality
- Yannick Boeykenshola@soyyannick.esAltorreal, MurciaDegree in Advertising and Public RelationsSpanish, English & DutchBelgian
CV
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Walt Disney
Work experience
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Online content specialist
IKEA Spain (Sep, 2023 - In progress)
IKEA's voice on the web. Creative copywriting for key categories (bedrooms, kitchen, food, financing) ensuring brand tone of voice. Creating digital campaign landing pages and supporting local stores to optimise their web impact and achieve objectives.
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Sales Specialist
IKEA (April, 2022 - Aug, 2024)
Hardcore strategy. Controlling our business through KPI monitoring and the design of tactical solutions to meet targets.
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Remote Sales Team Leader
IKEA (April, 2021 - April, 2022)
Management of a remote sales team focused on quality of care and metric compliance. Development of tailored training plans and individual coaching.
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Local Marketing Specialist
IKEA Murcia March, 2018 - September, 2018
Management of the local web presence and adaptation of point-of-sale needs to the digital environment.
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Sales Colleague
IKEA Murcia (Feb, 2016 - April, 2021)
Comprehensive advice on sleeping and storage solutions. Stock management, in-store sales analysis and proposals for improving commercial positioning to the shopkeeper.
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Junior Copywriter
Spokesperson (January, 2016 - June, 2016)
Reporting directly to the Senior Copywriter on the ideation and writing of 360° campaigns for local businesses. Development of advertising copy for various media, focused on capturing brand essence.
Education
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Master's in Social Trends Analysis and Communication Strategies
University of Murcia (2017)
Master’s degree based on understanding different social trends and how they can affect content consumption, and at the same time devising communication strategies that use these trends.
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Degree in Advertising and Public Relations
University of Murcia (2012-2016)
Comprehensive training in persuasive communication, consumer psychology, and brand management. A degree focused on understanding how to connect brands with people.
Awards and achievements
"The value of an achievement lies in the process of achieving it." (Albert Einstein)
Finalist Inspirational Award
2015IAB Spain
Madrid, SpainFinalist in the "young talent" category at the Inspirational Awards 2015
Masterchef contestant
2022MasterChef Spain
Madrid, SpainI was a contestant in the Masterchef competition in 2022, being the ninth person eliminated.
"Gana con tu voz"
2019The Voice
Antena 3, SpainI won the "Gana con tu voz" competition, which serves as a casting for the television show "The Voice"."
More information
What else can I offer? Knowledge, tools, and also my personal interests.
Knowledge
- Copywriting
- Branding
- Keyword research
- Benchmarking
- CMS
- Team Leadership
Tools
- Adobe Photoshop
- Adobe Premiere
- Adobe Illustrator
- Google Gemini
- ChatGPT
- Microsoft Office
- Google Analytics
- WordPress
- Power BI/Looker Studio
Hobbies & Interests
- Music and singing
- To travel
- Cinema
- Read
- Gaming (Switch)
- Gymnasium
- Cook
Skills
"A communicator's real skill is making the complex seem simple." (Steve Jobs)
Portfolio
When working for the IKEA website, my copy is updated every 3 months. Therefore, I don't have a very extensive portfolio. These are some examples...
HAVSTA the last sock
Green, how I want you green
Order never comes MALM
